Social Media Management and the Tools We Use to Boost Client Business

At GoWebbies, we have been managing social media clients across a range of industries including local restaurants, beauty salons, real estate firms, and eCommerce brands. Our approach to social media management is not just about posting content. It's about building brands, creating meaningful engagement, and driving measurable business growth.

In this blog, we’ll walk you through what social media management involves, why it’s essential for your business, and the key tools we use at GoWebbies to help our clients succeed. We will also share real-world examples of how these tools have produced excellent results.

What Is Social Media Management?

Social media management is the process of planning, creating, publishing, and analyzing content across platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter). It also involves engaging with your audience, running targeted ad campaigns, and constantly optimizing your strategy based on performance data.

At GoWebbies, we offer complete social media management services including:

• Content strategy and planning
• Graphic design and branding
• Post scheduling and publishing
• Paid advertising and campaign management
• Community engagement
• Reporting and analytics

Why Social Media Management Matters

Many businesses underestimate the importance of consistent, strategic social media management. It's not just about being present online. It's about delivering value, building trust, and achieving specific marketing goals. Here are some key reasons why social media management matters:

• Brand Visibility: Reach a wider audience with consistent posting and engagement
• Customer Engagement: Foster loyalty by responding to comments and messages
• Lead Generation: Use targeted content and ads to attract new customers
• Cost-Effective Marketing: Social media offers strong returns on relatively low investment
• Competitive Advantage: Stay ahead of competitors with a strong online presence

Tools We Use to Boost Client Success

1. Hootsuite – Centralized Scheduling and Monitoring

We use Hootsuite to manage all client accounts from one dashboard. It helps us schedule posts, monitor engagement, and track analytics efficiently.

Client Benefits:

• Time-efficient content publishing
• Improved engagement through timely responses
• Data-driven decisions based on performance reports

Example: A Saskatoon-based café saw a 35% increase in weekly foot traffic after we scheduled daily posts using Hootsuite analytics to target peak engagement hours.

2. Canva Pro – Custom Visual Content

Visual storytelling is essential for social media. Canva Pro allows us to create high-quality images and videos that align with each brand's identity.

Client Benefits:

• Professional, branded visuals
• Fast turnaround for campaigns and promotions
• Improved engagement and aesthetic consistency

Example: A real estate client tripled their engagement when we started using custom-designed property showcases through Canva.

3. Meta Business Suite – Paid Social Advertising

Meta Business Suite is our go-to tool for running paid campaigns on Facebook and Instagram. It offers detailed targeting and real-time performance tracking.

Client Benefits:

• Ads reach the right audience
• Real-time insights for performance optimization
• Better return on ad spend

Example: A Saskatoon-based boutique added 120 new customers in one week with a $100 Instagram ad campaign targeted through Meta Business Suite.

4. Later – Instagram and TikTok Planning

Later is great for planning content visually, especially for Instagram and TikTok. It also helps us optimize hashtag strategies and schedule posts at optimal times.

Client Benefits:

• Aesthetic and consistent content layout
• Increased visibility through smart hashtag use
• Organized scheduling for long-term campaigns

Example: A fashion client gained 65% more followers within three months of using Later to plan their content grid and Stories.

5. Google Analytics with UTM Tracking

We integrate UTM links with Google Analytics to measure how social media traffic performs on client websites. This allows us to refine content based on actual user behavior.

Client Benefits:

• Clear insights into traffic and conversions
• Accurate tracking of campaign effectiveness
• Smarter content and budget allocation

Example: For an online learning platform, we identified that 60% of their website traffic came from LinkedIn posts. Shifting focus to that platform resulted in a 45% increase in qualified leads.

Custom Strategies for Every Client

No two businesses are the same. That is why we offer fully customized social media strategies. We begin with an in-depth analysis of your goals, industry, and audience. From there, we craft a tailored plan that includes:

• Platform selection
• Content mix including videos, carousels, infographics, and more
• Paid advertising strategy
• Influencer partnerships (if relevant)
• Posting schedules based on audience behavior

Real Results for Real Businesses

• A Saskatoon restaurant gained over 1,000 new followers and doubled weekend reservations in just one month.
• A beauty salon saw a 300% increase in bookings after launching a Reels-based campaign.
• A fitness coach generated over 120 qualified leads in ten days through a geo-targeted Facebook ad campaign.

Final Thoughts

Social media management is more than just posting content. It is about building relationships, driving engagement, and generating real business results. With the right strategy and tools, social media becomes a powerful growth engine.

At GoWebbies, we are committed to delivering results through expert social media management tailored to your brand. From content creation to campaign management and analytics, we handle every aspect so you can focus on running your business.